Cuffs chapter 5

 In chapter 5 of Cuffs there is a lot of editing known as cross cutting where the camera quickly cuts from one shot to another even when one of the shots is still happening. In this case, Cuffs uses it when there is two or more characters on the screen and cross cuts while one is talking. It is first used in the first scene at the police station where the owner of the newsagent is being questioned about his son. The camera cuts between the owner and Jo while the owner is talking. This cross cutting helps us see the reactions of Jo as the owner is talking even if her reactions are a little plain.

TV in the 2010's

 1. Explain technological convergence. [2] Technological convergence means that television is available on television sets, games consoles, tablets and mobile phones.

2. Explain 'channel surfing'. [2] channel surfers are viewers who aren't loyal to a program and instead flick past it onto other channels or they "surf" through the channels.

3. Give 3 examples of how channels create brand loyalty [6] one way in which they can create brand loyalty is through long lasting shows. instead of a show that is episodic, instead have a show that has a continuing story. This makes the viewers want to come back every time there is a new episode as they will not want to miss out. And if they do miss out, then they will fall behind and miss crucial parts of the story. Secondly, channels will often promote their flagship programmes to support their branding. Lastly If someone misses out on an episode of a story driven show then they can easily catch up as the episode is easily available on demand.

4. What is 'long form television drama' ? [2] Long form television is when a show is designed to increase loyalty to the programme as the audience must follow every episode.

5. What is a 'flagship' programme? [2] A flagship programme is a show that the channel heavily promotes and encourages the audience to watch.

6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6] It requires that there be a mix of genres arts and informational programming such as the news in prime time and so on. It's important that people find out exactly what's going on in the world and keep up to date. Most people rely on channels such as the BBC to get the news.

01 television

We look at current news articles about the BBC and return to the OCR fact sheet on the television industry.  

According to The Times newspaper this week,  watching TV live and in real time accounts for most TV viewing.

1. What do you understand by the terms 'live' content and 'on demand' content?
2.  Live  TV audiences scroll through whatever content is currently on and select what channel seems best for them but do not have the option to specifically choose the channel. On the other hand On demand viewers have the the option to select a channel or browse them before they watch them.
3. What is the demand for 'live' content like?
4. There is high demand for a live audience because live audiences make up 73% of all viewings. 
5. According to ratings research, there are 8 programmes cited as the top live shows for family viewing. How many have you watched?
6. The only live show I have watched was one of the Jurassic world films
7. Apply Blumler and Katz's audience framework to what you learn from this article.
8. on of the gratifications that can be taken from watching strictly come dancing or other popular family shows is entertainment. Entertainment can be escapism but most importantly relaxation and enjoyment. When the whole family enjoys or is entertained by a show, it can help them bond and feel closer to one another especially when the show allows for discussion such as family members discussing who the best dancer was in the latest episode of Strictly come dancing.

 

how musicians are displayed on Mojo covers

 

·       The way that John Lennon is presented on this magazine cover is quite stereotypical of the way rock stars are typically seen as, stern looking and ready to take on anything. You can tell John looks serious as he has an extreme lack of expression on his face.

·       Most of the rock stars seen on the cover of Mojo are young to middle aged men. The main demographic of people who read the mojo magazine are middle aged so having older rock stars may attract them as they may have liked their music at a younger age. Not only that but women musicians aren’t seen as being a musician was seen more as a masculine thing in the rock and roll world where as it’s more common to see women in the pop world.

·       Lastly John covers most of the cover. He is also obscuring the main headline which is Mojo. This is so that you can see the whole of his face and so that you can recognise him easily.

mojo cover labels

 

OCR prep

Newspaper industries –ownership and control question: who controls The Observer / Guardian and what are its values?

The Observer was controlled by the Astor family and established the Observer's liberal values in the 1930's. David Astor was the editor until the mid 1970's. The newspaper easily fitted with the values of the Scott trust.

Press freedom and regulation question: What is meant by 'a free press'? When The Guardian newspaper investigated (and revealed) what The News of The World newspaper had done to get stories, what big changes in press regulation resulted?

'a free press' meant that newspapers could take campaigns and discuss political issues without interference from the government or other authorities. Any Journalist would be able to set up a newspaper for free and would be allowed to publish whatever they wanted such as political views.

After the Guardian news paper revealed how "The news of the world" had managed to get their stories, in response most of the press joined the IPSO (Independent Press Standards Organisation) which refused to apply to the recognition body as they saw this as unwarranted state interference in the free press

Convergence question: "When newspapers operate online there is technological and cultural convergence." What does this mean in The Observer?

This means that The Observer online has taken a lot of influence from the print version. With a great emphasis on lifestyle and hobbies (e.g. sport) which were kept out of the main section allowing for the main headline and story to be more prominent.

Newspaper audiences question: The Observer has different sections designed to appeal to different types of readers. Explain this with examples.

There are lots of different that genres that appeal to different tastes such as comedy, interviews, television, architecture, music and cinema and many more that satisfy many tastes.

Uses and gratification question: how does The Observer meet readers' needs for personal identity and social integration?

the personal identity allows the reader to read more about a certain topic that may interest them. Social integration however is allowing the reader to be more in tune with their interest and create forums or discussion based around that topic and make them feel like more of their respective community or culture.

Active/passive audiences question: in what way can The Observer's audience be 'active' ?

The audience of The Observer lean towards being more of an 'active' audience because the readers are given access to edit or share news within the Observer. Giving them this freedom gives the journalists at The Observer a clearer view as to what they wish to see.

 

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