Blumler and Katz state that video games are used as means for gratification. One way in which video games are used as means for gratification is escapism. A way to escape reality and join a the world they want to. The lego plays out as if its replaying events from the movie letting any child playing imnerse themselves and make them feel as if they are in the movie, giving a new perspective you wouldn't see in the movie.
Another way in which it serves as gratification is how games can be seen as a way to relax. Give them something to spend time on and give Lego enthusiasts something to do that can satisfy them. Compared to other types of media, video games are the most time consuming. Video games often take at least 3 hours to finish which is far longer than a movie for example but also video games have a lot of involvement making video games seem like better of an investment in time.