One way in which video games (e.g. the lego movie) provide gratification is through letting the player play the game as the protagonist, some who defeats the villain, or the antagonist. Blumler and Katz Theory states that "Gratification emphasizes motives or needs of the audience members". Playing as the hero may motivated the player into continuing to play the game and defeat the villain such as Emmet preventing lord business from using the Kragle. Defeating the villain will also give the player a sense of gratification just as Blumler and Katz said.
Secondly, Blumler and Katz state that media is used for interests, education etc, this could easily tie into the people eager to play the game as it could peak their interest in either video games or their interest in the popular toy brand of Lego. people will usually choose media that promotes their individual interests and playing a game relating to that to that said interest offers gratification to the user and even strengthen their love for Lego.
