* the description that the Twitter user gives is very vague with just the words "Tomorrow's front page", telling the readers that if you want to know more about what's on the paper, you'll have to go out and buy it.
*The comments are open and allows for discussion such as one user who said schools should be shut after reading the cover and it's main headline.
*Twitter allows for people to download the images from the post allowing users to download the cover and read it for themselves, after reading it may encourage them to buy the rest of the newspaper.
*posting the cover on Twitter allows for people to retweet it so even more people can view it and help spread the news.
*The observer name has a little blue tick next to it. This informs people that the Observer is verified and official meaning that it's trustworthy and a large source of information and the guarantee that nothing is fake.