If you access The Observer print online, you can access added features. What are they?
When accessing the Observer online, you'll find many features that allow people to interact more with the newspaper. One of these such features is the inclusion of a chat box which allows members to chat with one another and discuss the issues found in the recent newspaper. Not only that but users are also able to share or retweet which allows more people to view your opinion and means others can give feedback etc. Secondly the online print allows for zooming in on the pages, allowing for people with poorer eyesight to easily see the text and makes for an easier read in general. Giving more access to the paper will entice people to read the rest of it.
This is The Observer's twitter page. What do you notice?
The Observer's twitter page allows for users to view the front page of the next Observer newspaper. If people only see the front cover, they could gain interest and become hyped for the next issue especially if it features a specific topic of their interest, such as a celeb for example. This gives people the chance to decide whether or not they wish to purchase it. Secondly twitter is full of young people, so putting the covers on sites such as twitter will attract young people only making the paper more popular and also allow the users to share the cover with more people by retweeting it etc.
