1. Explain technological convergence. [2] Technological convergence means that television is available on television sets, games consoles, tablets and mobile phones.
2. Explain 'channel surfing'. [2] channel surfers are viewers who aren't loyal to a program and instead flick past it onto other channels or they "surf" through the channels.
3. Give 3 examples of how channels create brand loyalty [6] one way in which they can create brand loyalty is through long lasting shows. instead of a show that is episodic, instead have a show that has a continuing story. This makes the viewers want to come back every time there is a new episode as they will not want to miss out. And if they do miss out, then they will fall behind and miss crucial parts of the story. Secondly, channels will often promote their flagship programmes to support their branding. Lastly If someone misses out on an episode of a story driven show then they can easily catch up as the episode is easily available on demand.
4. What is 'long form television drama' ? [2] Long form television is when a show is designed to increase loyalty to the programme as the audience must follow every episode.
5. What is a 'flagship' programme? [2] A flagship programme is a show that the channel heavily promotes and encourages the audience to watch.
6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6] It requires that there be a mix of genres arts and informational programming such as the news in prime time and so on. It's important that people find out exactly what's going on in the world and keep up to date. Most people rely on channels such as the BBC to get the news.
