- Analyse the media language of MOJO and the BBC magazine.
- Make judgements and draw conclusions about how far the media language is used differently to fit different kinds of music. (15)
The MOJO magazine promotes the music genre of Rock and Roll, while BBC music is focused on more traditional music such as classical.
Firstly in the MOJO magazine the main star on the front cover is extremely close up, with only his face truly visible. Looking incredibly stern and serious reflecting on how rock was perceived in the 60's and further on, telling the audience that this music is not child's stuff. Secondly his face almost blends in with the background with the saturation being turned up on his lips, eyes and hair, this forces all eyes on him almost as if you are having direct eye contact with him and with that lifeless expression it gives the feeling of intimidation especially with the black make up that surrounds his eyes. This design and the way he looks also gives him an almost insane look to him especially when accompanied with the words "Pure Nihilism". The MOJO logo above him is bold and large almost screaming in your face and shouting the word "MOJO" to grab your attention. This also extends to the cover lines with lines such as "Hardcore Hippies" and "It was an out-of-body experience", these words and lines suggest adventure and bravery which perfectly reflects the nature of hardcore rock artists and just how the audience will perceive them. The rock stars are also shown as youthful, in their prime. Just like how the main audience (over 35) remember them, rebellious and strong despite being much older currently.
However the BBC music magazine is very different. Firstly this issue of BBC music is very different from other issues. The majority of them feature very old musicians with quite a lot of them actually being from before the 20th century. This issue instead goes against the tide and instead has a very young star, in this case Sheku Kanneh-Mason. This does show that the BBC music magazine can be more modern and feature younger people rather than people who are older and past their prime. The word Music is in a sans serif font reflecting the music portrayed through the magazine. the mast head is thin and elegant just like the music genre itself. The colour choice too is also less saturated (unlike its MOJO counter part) along with more natural and earthy tones which help it appear more organised and simple which further helps it appeal to the older readers of the magazine. The colour choices are another feature that connects it from its genre of music.
In conclusion, both the BBC music magazine and MOJO reflect their different genres of music through different uses of media language in presentation, font and over all layout.
