how musicians are displayed on Mojo covers

 

·       The way that John Lennon is presented on this magazine cover is quite stereotypical of the way rock stars are typically seen as, stern looking and ready to take on anything. You can tell John looks serious as he has an extreme lack of expression on his face.

·       Most of the rock stars seen on the cover of Mojo are young to middle aged men. The main demographic of people who read the mojo magazine are middle aged so having older rock stars may attract them as they may have liked their music at a younger age. Not only that but women musicians aren’t seen as being a musician was seen more as a masculine thing in the rock and roll world where as it’s more common to see women in the pop world.

·       Lastly John covers most of the cover. He is also obscuring the main headline which is Mojo. This is so that you can see the whole of his face and so that you can recognise him easily.

mojo cover labels

 

OCR prep

Newspaper industries –ownership and control question: who controls The Observer / Guardian and what are its values?

The Observer was controlled by the Astor family and established the Observer's liberal values in the 1930's. David Astor was the editor until the mid 1970's. The newspaper easily fitted with the values of the Scott trust.

Press freedom and regulation question: What is meant by 'a free press'? When The Guardian newspaper investigated (and revealed) what The News of The World newspaper had done to get stories, what big changes in press regulation resulted?

'a free press' meant that newspapers could take campaigns and discuss political issues without interference from the government or other authorities. Any Journalist would be able to set up a newspaper for free and would be allowed to publish whatever they wanted such as political views.

After the Guardian news paper revealed how "The news of the world" had managed to get their stories, in response most of the press joined the IPSO (Independent Press Standards Organisation) which refused to apply to the recognition body as they saw this as unwarranted state interference in the free press

Convergence question: "When newspapers operate online there is technological and cultural convergence." What does this mean in The Observer?

This means that The Observer online has taken a lot of influence from the print version. With a great emphasis on lifestyle and hobbies (e.g. sport) which were kept out of the main section allowing for the main headline and story to be more prominent.

Newspaper audiences question: The Observer has different sections designed to appeal to different types of readers. Explain this with examples.

There are lots of different that genres that appeal to different tastes such as comedy, interviews, television, architecture, music and cinema and many more that satisfy many tastes.

Uses and gratification question: how does The Observer meet readers' needs for personal identity and social integration?

the personal identity allows the reader to read more about a certain topic that may interest them. Social integration however is allowing the reader to be more in tune with their interest and create forums or discussion based around that topic and make them feel like more of their respective community or culture.

Active/passive audiences question: in what way can The Observer's audience be 'active' ?

The audience of The Observer lean towards being more of an 'active' audience because the readers are given access to edit or share news within the Observer. Giving them this freedom gives the journalists at The Observer a clearer view as to what they wish to see.

 

covid poster

The Observer online and twitter

 If you access The Observer print online, you can access added features. What are they?

When accessing the Observer online, you'll find many features that allow people to interact more with the newspaper. One of these such features is the inclusion of a chat box which allows members to chat with one another and discuss the issues found in the recent newspaper. Not only that but users are also able to share or retweet which allows more people to view your opinion and means others can give feedback etc. Secondly the online print allows for zooming in on the pages, allowing for people with poorer eyesight to easily see the text and makes for an easier read in general. Giving more access to the paper will entice people to read the rest of it.

This is The Observer's twitter page. What do you notice?

The Observer's twitter page allows for users to view the front page of the next Observer newspaper. If people only see the front cover, they could gain interest and become hyped for the next issue especially if it features a specific topic of their interest, such as a celeb for example. This gives people the chance to decide whether or not they wish to purchase it. Secondly twitter is full of young people, so putting the covers on sites such as twitter will attract young people only making the paper more popular and also allow the users to share the cover with more people by retweeting it etc.

The observer's twitter page

 * the description that the Twitter user gives is very vague with just the words "Tomorrow's front page", telling the readers that if you want to know more about what's on the paper, you'll have to go out and buy it.

*The comments are open and allows for discussion such as one user who said schools should be shut after reading the cover and it's main headline.

*Twitter allows for people to download the images from the post allowing users to download the cover and read it for themselves, after reading it may encourage them to buy the rest of the newspaper.

*posting the cover on Twitter allows for people to retweet it so even more people can view it and help spread the news.

*The observer name has a little blue tick next to it. This informs people that the Observer is verified and official meaning that it's trustworthy and a large source of information and the guarantee that nothing is fake.

Two gratifications for video games

 One way in which video games (e.g. the lego movie) provide gratification is through letting the player play the game as the protagonist, some who defeats the villain, or the antagonist. Blumler and Katz Theory states that "Gratification emphasizes motives or needs of the audience members". Playing as the hero may motivated the player into continuing to play the game and defeat the villain such as Emmet preventing lord business from using the Kragle. Defeating the villain will also give the player a sense of gratification just as Blumler and Katz said.

Secondly, Blumler and Katz state that media is used for interests, education etc, this could easily tie into the people eager to play the game as it could peak their interest in either video games or their interest in the popular toy brand of Lego. people will usually choose media that promotes their individual interests and playing a game relating to that to that said interest offers gratification to the user and even strengthen their love for Lego.